Small agency service, big agency results.

In 1989, founder Tony Ciafardini opened his full-service advertising agency with the sole focus of providing the best results for his clients while never sacrificing service.  This dogged determination resulted in TCAA winning a review for the creative and media buying for the New England Toyota account.  Over the next decade, Ciafardini's team grew and flourished by achieving remarkable results for clients.  The results were so compelling that he was able to add the four-state Cincinnati Region and Western Washington Toyota accounts to his growing list of clients.

Today, TCAA is a full-service advertising agency, minus what you've come to expect from traditional ad agencies.  We don't chest-thump, self-promote or seek the limelight.  We don't use jargon or adspeak. We're not arrogant or political and our hallways aren't filled with here-today-gone-tomorrow employees. Instead, you'll find experienced media execs who've learned a thing or two about client service.  This experience and expertise has fueled TCAA's growth from a regional agency to a national agency that knows the meaning of great service.  Interested in hearing more about us?  Contact us here.

DIGITAL MEDIA: If your message isn't targeted, it isn't relevant.  Especially online.

Digital media is no longer niche advertising.  Every day it’s evolving to be more like TV, radio, and print. Your customers watch videos on YouTube, listen to “radio” on Pandora, and see banner ads on their local newspaper's website.  The good news is — they’re not immune to a meaningful message.  But how do you make it meaningful to the person on the other side of the screen?

First, you consider every touch point under the same umbrella.  TCAA uses data analysis techniques developed in-house to collect and manage data across all of your digital campaigns. (If you’re still using separate reports for search and display ads, you’re working with inaccurate data and, well, that’s kind of useless.) Then we use multi-touch attribution modeling to measure your marketing’s impact across touch points, ultimately leading to better media planning and buying decisions.

We left click-through rates behind long ago and moved on to real ROI.  The Internet changed just about every industry under the sun, and the evolution continues. As media professionals, we have to keep one eye on the future.  The processes and methodologies we’re developing and executing for interactive media today will become the future of all media buying.

AD EXCHANGES: REAL-TIME BIDDING PRODUCES REAL RESULTS.

Ad exchanges and real-time bidding have irrevocably changed the digital advertising landscape. Advertisers can now access their customers virtually anywhere on the Internet in real-time. This type of access takes an extremely sophisticated approach in order to capitalize on every opportunity and that's exactly what we provide our clients every day.

Many agencies wish they could offer what we do, efficiency and scale. We can access over 11 billion ad impressions per day and dynamically target the people that are most likely to convert into customers for our clients. We maximize our clients’ ROI by harnessing the power and efficiency of real-time bidding to find their shoppers online at the right time for the right price. To sum it up, our clients get higher quality advertising for less money.

With access to every major ad exchange, we can pinpoint your shoppers and deliver dynamic ad messages developed in real-time. Has someone been shopping a product on your site but still hasn’t made a purchase? TCAA can help you find this shopper and show him ads for the products he has viewed on your site and even dynamically customize ads on the fly to show the most relevant messages. Interested in getting more information? Contact us to learn more about our vast real-time advertising capabilities.

DOES IT EVER FEEL LIKE EVERY COMPANY IS LOOKING FOR THE SAME EMPLOYEE?

"Possesses strong organizational and leadership skills."  "Must exhibit excellent collaboration and communication skills."  "Is passionate and thrives in a fast-paced environment."  Sound familiar?

We appreciate all of those qualities at TCAA. Who doesn’t? The fact is, we’ll recognize a great match when we see it.

One of the best things about growth and success is the opportunity to hire like-minded people. Not that you have to agree with everything everyone says around here - quite the contrary. We appreciate independent thinkers who aren’t afraid to defend their ideas, as long as it’s for the good of the team and our clients.

Current Job Openings

Position Title: Digital Marketing Manager
Type: Full-time
Location: TCAA Boston Office (Dedham, MA) Download full job description HERE and send your resume to careers@tcaausa.com. We look forward to hearing from you.

Position Title: Digital Marketing Intern Position
Type: Part-time
Location: TCAA Boston Office (Dedham, MA)
Download full job description HERE and send your resume to careers@tcaausa.com. We look forward to hearing from you.